Relax Gaming Expands Silver Bullet Program With Three New Independent Studio Partners
Malta-based aggregator Relax Gaming has added Finnish studio Northern Lights Games, UK-based Pixel Reels, and Argentine developer Estudio Tigre to its Silver Bullet partnership program. The expansion brings the total roster to 47 third-party studios distributing content through Relax's network.
Relax Gaming announced Friday the addition of three independent studios to its Silver Bullet partnership program, continuing the aggregator's strategy of curating boutique content for tier-one operators across Europe and Latin America. Northern Lights Games, founded in Helsinki in 2024, will debut with Nordic folklore-themed title 'Frostbound Hunt' in July, while UK studio Pixel Reels brings a retro-arcade portfolio of five existing slots to the network. Buenos Aires-based Estudio Tigre marks Relax's first Argentine partner, reflecting growing interest in LatAm-developed content following Brazil's regulated market launch last year.
The Silver Bullet program, which launched in 2019, gives smaller studios access to Relax's distribution network of more than 250 operator brands without requiring direct commercial agreements with each licensee. Chief Commercial Officer Shelley Hannah said the latest additions reflect demand from operators for differentiated content as core slot catalogues become increasingly homogenized. 'Tier-one operators are telling us they need fresh creative voices to stand out in saturated markets like the UK and Sweden,' Hannah said in a statement accompanying the announcement.
The program now accounts for roughly 38% of Relax's total game spins, according to the company's most recent operational update, with Silver Bullet titles outperforming proprietary content in several Northern European markets. Industry analysts have pointed to the model as a template for sustainable aggregation, particularly as consolidation pressures squeeze mid-tier studios unable to fund their own compliance and certification operations across multiple jurisdictions.
Relax confirmed that all three new partners have completed certification for the UK, Malta, Sweden, Denmark, and Ontario markets, with Romanian and Brazilian certifications expected before year-end. The company is reportedly in advanced discussions with two additional studios based in the Philippines and Colombia, signaling further geographic diversification of its content supply chain heading into 2027.