Playtech Secures Five-Year Live Casino Deal With Caesars Digital for US Expansion
Playtech has signed a five-year strategic agreement with Caesars Digital to supply live casino content across regulated US states. The deal includes dedicated branded studios in Michigan and Pennsylvania, marking one of Playtech's largest North American commitments to date.
Playtech announced Tuesday it has entered into a five-year strategic partnership with Caesars Digital to deliver live casino content to the operator's online platforms in regulated US markets. Under the terms of the agreement, Playtech will roll out Caesars-branded live dealer tables from dedicated studio environments in Michigan and Pennsylvania, with capacity to scale into New Jersey and future states as legalization progresses. The deal represents a significant escalation of Playtech's North American footprint, which has historically lagged behind its European live casino dominance.
The partnership will see Playtech construct two custom studio floors featuring blackjack, roulette, baccarat and game show formats tailored to American player preferences. Caesars will receive exclusive branded tables alongside access to Playtech's shared liquidity network, allowing for hybrid environments that combine private and public game offerings. Executives from both companies indicated that the first Caesars-branded tables are expected to go live in the fourth quarter of 2026, with full studio capacity reached by mid-2027.
Playtech CEO Mor Weizer described the agreement as a 'transformational milestone' for the company's US strategy, citing Caesars' brand strength and omnichannel reach as key factors. Caesars Digital President Eric Hession noted that live dealer products have become one of the fastest-growing segments in US iGaming, with the company recording double-digit quarterly growth in live table revenue across its existing footprint. Industry analysts at Eilers & Krejcik estimate that live casino now accounts for roughly 18% of US online casino gross gaming revenue, up from 11% two years ago.
The deal arrives amid intensified competition for premium live casino supply contracts in North America, with several Tier 1 operators reassessing their content partnerships ahead of anticipated regulatory openings in states such as New York and Maryland. Playtech shares rose 4.2% on the London Stock Exchange following the announcement, while analysts at Regulus Partners suggested the contract could add £25-35 million in annual revenue at full run rate.