Pragmatic Play Signs Content Distribution Deal With Rush Street Interactive for Colombian Market

Pragmatic Play announced Monday it has signed a comprehensive content distribution agreement with Rush Street Interactive to supply slots, live casino, and virtual sports content to RushBet.co, the operator's Colombian-facing brand. The multi-year deal covers more than 300 titles at launch and includes forthcoming exclusive releases tailored to Colombian player preferences, according to a joint statement from the two companies.

Colombia, regulated by Coljuegos since 2016, remains one of the most mature online gambling markets in Latin America, generating an estimated COP 850 billion (roughly $210 million) in gross gaming revenue during 2025. Rush Street Interactive, which entered the market in 2019, has steadily climbed the local rankings and reported a 34% year-over-year revenue increase in Colombia during its most recent quarterly filing. The operator has cited content depth as a key competitive differentiator in a market where more than 15 licensed operators now compete for share.

"Colombia continues to be a strategic priority for us, and partnering with a supplier of Pragmatic Play's caliber allows us to offer players the depth and variety they've come to expect," said Richard Schwartz, CEO of Rush Street Interactive. Victor Arias, VP of Latin American Operations at Pragmatic Play, added that the deal reflects the supplier's broader regional strategy, which has seen it certified in Peru, Argentina's Buenos Aires province, and most recently Brazil ahead of the country's regulated market opening.

The agreement takes effect immediately, with live casino integration scheduled for late Q3 2026 following Coljuegos technical certification. Industry analysts view the tie-up as a signal that supplier-operator consolidation in Latin America is accelerating as regulated markets mature and player acquisition costs rise, forcing operators to differentiate through content depth rather than promotional spending alone.