Playtech Signs Content Supply Deal with Peru's Betsson as Regulated Market Nears First Anniversary
Playtech has secured a multi-year agreement to distribute its slots and live casino portfolio through Betsson's Peruvian platform, deepening its Latin American footprint as the country approaches the one-year mark of its licensed online gambling regime.
Playtech announced Friday that it has entered into a multi-year content supply agreement with Betsson Group to power a significant portion of the operator's casino vertical in Peru. Under the terms of the deal, Betsson.pe will gain access to Playtech's full slots catalogue, including flagship titles such as Buffalo Blitz and Age of the Gods, alongside its Live Casino product suite streamed from the Riga studio. The rollout is expected to begin in early September, subject to final technical certification with Peru's Ministry of Foreign Trade and Tourism (MINCETUR).
The agreement arrives as Peru's regulated online market approaches its first anniversary in February 2026, having formally launched under Law 31557 with a 12% tax on net gaming revenue. According to MINCETUR data released last month, 24 operators currently hold active licenses, with monthly GVR surpassing PEN 180 million in June — a figure that has consistently outpaced early government projections. Betsson entered the market as one of the first international licensees and has since built a top-five position, according to internal figures shared with analysts.
Playtech's Chief Commercial Officer for LatAm, Francesco Rodano, said the partnership reflects the company's strategy of anchoring long-term supply relationships in newly regulated Andean markets. "Peru has developed one of the most operator-friendly frameworks in the region, and Betsson's local execution has been exemplary," Rodano noted in a statement. The supplier already provides content in Colombia and Mexico and is understood to be in advanced licensing discussions with Chilean authorities ahead of that market's expected 2027 launch.
Industry analysts view the deal as another indicator that Tier-1 suppliers are increasingly prioritizing Latin America over saturated European jurisdictions. Regulus Partners noted in a briefing this week that Peru and Brazil combined could account for up to 18% of global online casino GGR growth through 2028, with content licensing deals like the Playtech-Betsson arrangement setting commercial benchmarks for smaller suppliers entering the region.