Relax Gaming Opens Buenos Aires Hub to Target LatAm Aggregation Market
Malta-based supplier Relax Gaming has opened a regional headquarters in Buenos Aires to accelerate its Latin American rollout, with plans to localize its Silver Bullet aggregation platform for Argentine provincial operators. The office will initially employ 40 staff and support commercial activity across Argentina, Chile, and Colombia.
Relax Gaming confirmed on Tuesday that it has officially opened a Latin American headquarters in the Puerto Madero district of Buenos Aires, marking the supplier's first physical presence in the region. The hub will house commercial, account management, and compliance teams, with an initial headcount of 40 that the company expects to double by mid-2027. CEO Simon Hammon said the move reflects Relax's shift from an opportunistic LatAm strategy to a dedicated regional operation, pointing to Argentina's maturing provincial frameworks and Chile's pending licensing regime as near-term growth drivers.
The Buenos Aires office will serve as the operational base for localizing the supplier's Silver Bullet aggregation platform, which currently distributes content from more than 180 third-party studios. Relax plans to onboard a cohort of Latin American studios — including Argentine developer Lightning Gaming and Brazilian content house Caleta — to broaden its regional library ahead of a planned Buenos Aires City (CABA) deployment with local operator Bplay. The company also confirmed Spanish-language customer support will run 24/7 from the new site.
Regulatory affairs will be a central function of the Argentine office, with former LOTBA compliance official Mariana Esquivel joining as Head of LatAm Regulatory Strategy. Her mandate includes securing provincial supplier certifications across the eight Argentine jurisdictions that have authorized online gambling, as well as preparing documentation for Chile's Superintendencia de Casinos de Juego once secondary legislation under the pending gambling bill is finalized. Relax is also monitoring Peru's recently expanded supplier registry following MINCETUR's latest authorization wave.
Industry analysts view the expansion as part of a broader supplier migration toward LatAm infrastructure investment, following similar moves by Yggdrasil and Push Gaming earlier this year. Regulus Partners noted in a client briefing that aggregator competition in Spanish-speaking markets is intensifying as operators demand faster content certification and local commercial support, pressuring suppliers to maintain in-region teams rather than servicing the market from European hubs.